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CV

Professional Summary

Ace creative editor and skilled social media professional with 6+ years of on-field experience. Having a strong pulse on the digital and social landscape has enabled me to play a significant role in researching, creating, and analyzing social media and branding campaigns.

 

An Integrated Masters from the reputed institution, IIT Madras, has further helped me set a firm professional foundation that has helped me diversify and expand my scope of interest within multiple fields such as Social Media Marketing, Digital Advertising, Market Research, Client Servicing, and Content Management.

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Skills

 Social Media Content Strategy  Impactful Brand Development

 Brand Curated Approach  Short & Long-Form Copywriting                              Storyboard & Mood Board Creation  Engaging Campaign Ideation

Work Experience

                                                                Social Media Editor & Content Strategist                                     

May 2020 - Present 

Orient Planet Group | Dubai, UAE

Led social media campaigns for high-level Government clients, Hospitality, F&B, Healthcare and FMCG brands by conducting market research, analysis and strategy optimization for positive lead generation and conversions.

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• Managing the delivery of comprehensive and innovative Social Media & PR solutions in a fast paced environment

• Actively involved in content creation, strategization, business development, marketing activations, internal communications and crisis management

• Developed engaging content plans, optimized for each social media channel and targeted audience

• Proactively identified competition & upcoming trends for brands and resolved it by mitigating their impact 

• 24/7 crisis management & proofreading translated content for high-level Government clientele

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Notable clients: Bridgestone, United Nations Global Compact, UAE Ministry of Economy, UAE Federal Transport Authority, Abu Dhabi Digital Authority, National Media Council, World Green Economy Org, World Free Zones Authority, DEWA (Etihad-ESCO, TAQATI), Arab Brazilian Chamber of Commerce, Dubai South, EagleHills, Prime Healthcare, Waterfront Market, MamaEarth, Ajman Free Zone

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Key Achievements

  • Successfully executed campaign strategy & LIVE coverage, under a stringent schedule for the World Green Economy Summit 2019, Uniting Business LIVE 2020 & Target Gender Equality LIVE 2021 in cooperation with United Nations & UNOSSC. Currently working on Digital Next Summit 2022 for Abu Dhabi Digital Authority

  • Conducted in-person interviews with high-level leaders at WGES, such as Ban ki Moon, Former UN Secretary- General; Juan Manuel Santos, Former President of Colombia; Julia Gillard, Former Vice President of Australia; H.E. Jorge Chediek, UNOSSC Director; Felipe Calderón, Former President of Mexico; François Hollande, Former President of France among many others

 

English Editor                                                                                                                                                                                                  May 2019 - May 2020

Orient Planet PR & Marketing Communications, Dubai

                                                                Creative Content Head & Copywriter                                             

May 2017 - May 2019

Wirality Media Pvt. Ltd | Bangalore, India

Complete ownership and accountability of brand performance on all social media channels, to achieve the monthly objectives and KPIs. Maximized engagement rate, followers, reach, clicks & conversion while communicating the brand values and protecting the brand identity.

 

• Expanded company’s reach locally as a start-up, bringing in at least 3 new clients every month.

• Established product loyalty through continual efforts to build, re-brand, modify, and increase product offerings 

• Collaborated with the Digital Marketing Head to design content strategy that is curated for the target audience for top end clientele which included PUMA-India

• Spearheaded Strategy, Production, Lead-Gen, Sales, PR Strategy on a monthly budget

• Delivered consistently high relevance score on Facebook Ads for all clients

• Developed content strategy for Digital Ads, large scale Web Development, and Production, while ensuring continuity across all channels

• Oversaw daily engagement within social media channels to add value and stimulate conversation with and among audience: developed a strong cult following for #DeathByChoclate, a notorious dessert of @CornerHouseIceCreams

 

Notable clients: PUMA India, TITAN, Kazé, Corner House Ice creams, PRACTO

                                                                Creative Copywriter                                                                                  

March - May 2017

Origami Creative

Was part of an award-winning advertising campaign for ClearTrip - Big Bang Awards 2018 (Gold)

 

• Planned, Prioritized and Organized a high volume of work to meet all work deadlines effectively

• Assisted the client servicing team to create copy that reflected the client’s unique needs

• Worked on several ad campaigns for brands like Absolute Barbecue, Chai Point, Smoor Chocolates, Flying Squirrel, Aster Healthcare

Education

2013-2018

Indian Institute of Technology, Madras (IIT Madras)

Integrated Masters (Postgraduate)

Major in English Studies & Minor in Management

GET IN TOUCH

+971567004767

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