For millions of people, Practo is the trusted health consultancy specialized in - assessing health issues, finding the right doctor, booking diagnostic tests, obtaining medicines, storing health records or for discovering lifestyle changes.
Objective:
Achieve quarterly sale targets by optimizing paid promotion budget execution via Facebook and Instagram.
Results:
1.1 Million Impressions, Av Relevance Score on Facebook: 7, Av CPC under $0.50
Use of colloquial Hindi language to build familiarity along with relatable every day life instances.
Communication: convenience of having a health checkup at the comfort of your home/office.
Father's Day and Mother's Day posts, targetting new & expecting parents.
Carousel Ad
Highlighting USP: convenience and extensive reports at the comfort of your home
Carousel Ads for Lead Generation
Carousel Ads for Lead Generation
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